Vassal's Biography.

I love every aspect of music wholeheartedly, which is why I am still a musician.

Who?

  • Vassal gradington Benford III
  • United States
  • Animalhead / Benford Jazz

The story of Vassal Gradington Benford III is truly inspiring for anyone who aspires to greatness. Benford has established himself as one of the music industry’s top producers, earning over $400 million in sales revenue for major companies such as Universal, Sony, BMG, and Warner Bros. Thanks to his contributions, many superstars have achieved platinum hits and the industry has been forever changed.

Benford’s classical music background has also led him to produce and score soundtracks for various television and film productions. His hard work and dedication have earned him numerous accolades, including the ASCAP Top Pop Songwriter of the Year Award. 

At present, he serves as Chairman of the TBC Group and the B.B. King Estate, proving that with persistence and commitment, great success is attainable.

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Career

Entertainment Mogul & American Producer

Vassal Gradington Benford III is a American Music Mogul/ Film Producer/ Benford has stamped his indelible imprint on the music scene as one of the worlds top producers.

2024 Benford landed platinum POP and EDM hits with super star acts Jennifer Lopez, Anuel, Jason Dulrelo & Micheal Buble, 2x Grammy Award winner DJ Diplo (Justin Bieber, Skrillex) song titled “Be Right There, also performed by superstar DJ’s Marshmellow and Major Lazer generating over 1 billion internet streams, Jason Durelo’s 2024 album debut and hit single ft Micheal Buble’ “Spicy Margarita” surpassed certified Gold with-in the first 14 hours of release. 2020 Benford Executive produced the hit film series “After” “After We Collided” and “After we Fell” currently a commercial success, after grossing 400 million at the Box office, “After” “After We Collided” and “After we Fell” are currently the top streaming movies on Netflix.

Benford’s productions has generated over $400 million in sales revenue for such companies as Universal, Sony, BMG, Warner Bros.

Benford was appointed by Music Mogul Clive Davis (Whitney Houston, Jennifer Hudson, Alisha Keys) Given a joint venture partnership (Vaz/Arista) Benford signed his first multi platinum artist Debra Cox, Cox gained platinum status performing the hit song “Nobody Suppose To Be Here.

Davis also founded label imprints with superstar producers Sean ‘P Diddy” Combs, L.A. Reid and Kenneth “Babyface” Edmounds. The La-face duo released Toni Braxton’s debut selling over 15x platinum. Benford’s production with Toni Braxton received a Grammy Nomination for Best Vocal Performance.

Benford has garnered several awards including the ASCAP Top Pop songwriter of the year award, A Grammy Nomination, 13 film scores, 4 television syndication’s, and 57 platinum records awarded by the Recording Industry Association of America (RIAA Certified) Benford’s introduction to the “fast track” of success started with music icons, Quincy Jones, Don Davis, Clarence Avant, and Louil Silas Jr. Universal Music Group’s Executive Vice President.

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Benford’s production has helped create platinum hits for superstar talents, Jenifer Lopez, Micheal Buble, Jason Durelo, Nicki Minaj, Toni Braxton, David Quetta, Anuel, Diplo, Major Lazer, Marshmellow, French Montana, Ericka Jayne, Swaelee, NBA Young Boy, Quavo (Migos), NAS, Flo Rida, BB King, U2, Richie Sambora (Bon Jovi) Queen Latifah, The Jacksons, Mariah Carey, Rick Ross, Deborah Cox, Sheryl Crow, Fat Joe & Remy Ma, Gucci Mane, Kool G-Rap, Bell Biv Devo, Jade, Bobby Brown, New Edition, The Baha Men , Tisha Campbell, Patti Labelle, Faith Evans, Chanté Moore, Aaron Hall, Oleta Adams, London Beat, Surface, Lisa Stansfield, Kid & Play, Trimaine Halkins, and The Fine Young Cannibals.

Benford has also scored and/or produced the soundtrack for a host of television and film titles including “Arnold Schwarzenegger “The Running Man”, “New Jack City,” Kid and Play “Class Act,” Woppi Goldberg “The Associate,” “Melrose Place,” “Beverly Hills, 90210,” “Fame LA”, and the “Keenan Wynn Show, Billy Bob Thornton “The Smell of Success”, Hillary Duff, and Winona Ryder “Stay Cool”.

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During Benford’s two year tenure as CEO of Vaz/Arista a label Imprint formed by Music Mogul Clive Davis. Benford was integral in launching the careers of two multi platinum recording acts, Deborah Cox, platinum girl band Jade, Debra Cox performed the hit singles “Nobody’s Supposed To Be Here.” and “Who Do You Love”

Benford dominated the Billboard Hot 100 pop charts making music history with the hit single, “Don’t Walk Away,” performed by the female trio Jade, “Don’t Walk Away” went on to become one of the hottest singles ever performed by a group or duo for the longest period of 39 weeks at the top of the Billboard Hot 100 pop chart.

Benford formed his second imprint distributed label, Vaz/Mercury with Danny Goldberg Chairman of Mercury Records. Benford was then appointed as Senior Vice President of Motown Records West Coast Division. After a two year tenure as VP, Benford was promoted and given yet another distributed label imprint, Vaz/Motown Records. Behind the success of Vaz/Motown Benford then teamed up with Mogul Danny Goldberg, formed a new distribution partnership with Artemis Records at Sony Music distribution. Artemis became the #1 independent label in the world with the mega hit, “Who Let The Dogs Out,” performed by the band the Baha Men. The Baha Men are presently signed to Benford’s record label.

2012 Benford conducted the original score for the movie “The Swan Princes” at the same time became first African American to completely score and voice direct an animated feature film for Sony Pictures. In 2013 Benford produced super star rapper Flo-Rida, 2014 Benford started out on a quest to score and executive produce the Iconic Superstar’s biopic ” The Marvin Gaye Story “Sexual Healing” directed by Julien Temple, starring Jesse L. Martin, from Law and Order. Benford’s interest in film started while working with George Jackson and Doug McHenry, Producers and Directors of the block buster film “New Jack City.” Due to Benford’s classical background in music, “House Party 2” became Benford’s first comedic film music score.

Benford re-signed with Universal/Capitol EMI Records Music Group in 2014. 2016 Benford produced and Orchestrated a sold out CES ” Micheal Jackson Tribute Concert” In Las Vegas, CES® is the biggest most influential Tech and Concert event in the world – the proving ground for breakthrough technologies and global innovators, as Las Vegas is the entertainment capitol of the world. This is where the world’s biggest brands do business, and the sharpest innovators and the biggest celebrities hit the stage. Benford produced and orchestrated the entire event, The show featured legendary acts such as the Jacksons, Aerosmith, Rick Ross, Neyo, Christian Millian, Benford Conducting a 30 piece Orchestra, hosted by superstar NBA Legend Magic Johnson.

2016 -2017 Benford landed a major EDM hit with 2x Grammy Award winner DJ Diplo, Benford landed yet another hit record with “Fat Joe and Remy Ma” Titled “Money Showers” Featuring Ty Dolla $ign.

2020 Benford Executive Produced the hit film “After” After is an American romantic drama film starring Josephine Langford and Hero Fiennes Tiffin. It is based on the new adult fiction novel of the same name written by Anna Todd, the film was a commercial success after grossing 70 million at the Box office.

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Benford is presently Chairman/CEO of The Benford Company with Partner Mark Canton / film producer of the 2018 box office Blockbusters 300 “Den Of Thieves” “Immortals” and the hit TV show “Power”. TBC capitalizes on Music, film, Innovative Technologies and Digital Media platforms. Vassal Gradington Benford III is ranked as one of the most prolific producers in the entertainment industry today.

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1996

New Born on 11th May
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2003

Music lessons in Elementary School
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2015

Rock Band Vocalist in High School
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2017

Starting Solo Career
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2018

Winning Award in LA
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5 Million Views

Dedication Song

The extraordinary ‘Dedication Song’ is a masterpiece that is perfect for all occasions, especially during the holidays. It’s a soulful classic that celebrates the people who matter most in our lives. The complex melody creates a rich and layered sound that is truly awe-inspiring, while the energetic percussion adds an uplifting drive that motivates us to keep pushing forward. Let this song be a reminder to dedicate ourselves to the people and things that truly matter, and to always strive for greatness.

Watch the Full Length Entended Cut

‘Dedication Song’ by Artist: Vassal Benford